During my tenure at W, I was responsible for redefining the visual identity of the website and digital assets as the magazine underwent a redesign under a new editor-in-chief. By combining analog and digital techniques, I created a distinctive photo illustration style in partnership with our Visuals Editor, Maridelis Morales Rosado and developed social templates and designs. This body of work revitalized W’s digital presence, and I am proud to say the styles and guidelines continue to be utilized by the brand today.