As Fresh's largest launch to date, we collaborated with General Ideas to create innovative visuals for every platform. In close partnership with the executive team, I designed and directed our team of designers to created photo and video assets for digital, social media, and paid advertising for three distinct “pulses” throughout the year. The outcome has transformed fresh's presence in the beauty industry.

 
 
 
 
 

by Cass Bird & Huy Luong

Senior Art Director Sam Laing, Design Director Kirsten Bushell, Senior Digital Designer Tilden Bissell, Senior Paid Designer Anna Aiello, Senior Designer Charbel Marquez, in partnership with General Ideas

Concept & Art Direction