To celebrate the one-year anniversary of Tea Elixir, we traveled to the island of Mauritius to explore the source of its tea leaves, the key ingredient in Tea Elixir Serum. I worked on the concept, art directed and managed post-production of social chapters and imagery highlighting the island's beauty, the Bois Chéri Tea Farm, the MAN Biosphere, and the region's rich biodiversity, focusing on Fresh’s rich history of being a sustainable brand.

 
 
 
 
 

by Pellicule Film

Creative Director Char Alfonzo, Design Director Kirsten Bushell, Senior Digital Designer Tilden Bissell, Senior Paid Designer Anna Aiello, Digital Designer Tommy Evich

Concept & Art Direction