Drawing inspiration from surrealism, Fresh’s Lotus Dream Serum introduced an imaginative approach to an expanding franchise. As the art director and digital designer for the 360 campaign, I crafted a cohesive visual narrative that spanned digital, social, and video assets. This allowed us to explore the dreamy qualities of the serum while highlighting its unique benefits. The campaign aimed to engage consumers with captivating visuals that evoke a sense of tranquilityThrough this project, we not only elevated the brand's aesthetic but really pushed Fresh’s core value of evoking the senses.
